Field Notes
Field Notes is where we'll publish essays on what actually separates fundable startups from the rest. First pieces coming soon.
Image coming
SampleWhy 80% of vibe-coded prototypes never raise
A working demo isn't the same as a fundable one. A look at the gap investors actually notice, and why it's rarely the code.
Coming soon · ~6 min read
Image coming
SampleWhat investors actually check before they take a second meeting
The diligence questions that come up every time, and the parts of a deck founders tend to leave undersourced.
Coming soon · ~5 min read
Image coming
SampleThe difference between a demo and a defensible artifact
Working software proves you can build. It doesn't prove the market, the model, or the claims behind them.
Coming soon · ~7 min read
Image coming
SampleThe four minutes your deck actually gets
Investors spend about four minutes on a seed deck, and 42% of decks are never viewed to the last slide. What that means for how a deck needs to be built, and why execution quality reads as a signal in itself.
Coming soon · ~3 min read
Image coming
SampleTurning a pitch into a term sheet
A strong deck gets you the meeting. What happens between that meeting and a signed term sheet is a different job entirely.
Coming soon · ~8 min read
Image coming
SampleThe market sizing mistake that kills technical founders
Unsourced TAM numbers are the single fastest way to lose a technical founder's credibility in a pitch meeting.
Coming soon · ~5 min read
Want first access when Field Notes launches?
Reach out and we'll let you know when the first pieces are up.
Get started →